Our team

Grahame Russell Managing Director and Founder

Grahame Russell

Grahame established Change Associates following spells at KPMG Consulting working with the employed model; then as MD of Penna's consulting business deploying a mixed model of employed consultants and associates. Grahame believes in the benefits of leveraging the talents of freelance consultants and then harnessing the value of a truly connected team.


David Cruise Director and Head of Business Transformation Consultancy

David Cruise

David has led large scale business transformation programmes both as a consultant in Hay Group and KPMG and as an employee of Marks & Spencer and Network Rail. He is an advocate of the need for large scale transformation programmes to have both excellent programme management discipline and a tenacious focus on people and their ability to make change happen. David leads our Business Transformat...


Andrew Kirby-Pugh Resourcing Manager

Andrew Kirby-Pugh

Brings over 30 years' experience from a range of industry sectors, having worked in both corporate line and HR roles, as well as an independent. At Change Associates, Andrew works alongside our core business consultancy team to resource all client-driven activity and interventions, and has a continuing focus on building and engaging our highly talented and customer-centric associate community....


Sasha Randall Finance and Office Manager

Ruth Kaye Business Development

Ruth Kaye

Ruth has worked in Sales, Business Development and Account Management throughout her career in leisure, vehicle leasing and rentals, consulting and events.  At Hertz she landed one of the organisation’s largest global contracts and helped to implement it, while at Penna she consistently grew her portfolio year on year.  During her two years at Wembley Stadium, she attracted numerous corporate ...