Our team

David Cruise Chief Executive Officer

David Cruise

David has led large scale business transformation programmes both as a consultant in Hay Group and KPMG and as an employee of Marks & Spencer and Network Rail. He is an advocate of the need for large scale transformation programmes to have both excellent programme management discipline and a tenacious focus on people and their ability to make change happen. David became CEO in 2021. ...


Grahame Russell Executive Chairman and Founder

Grahame Russell

Grahame established Change Associates following spells at KPMG Consulting working with the employed model; then as MD of Penna's consulting business deploying a mixed model of employed consultants and associates. Grahame believes in the benefits of leveraging the talents of freelance consultants and then harnessing the value of a truly connected team.


Helena Miles Executive Director

Helena Miles

Helena has spent her career leading transformational change in a variety of businesses from FTSE 100 companies to SME organisations. She has worked across a variety of sectors and with a number of global brands such as Prudential, Marks & Spencer, Versace, Michael Kors, Jimmy Choo, Avis, and KPMG.  Her areas of expertise include business transformation, operating model and organisation design...


Caroline Eder Executive Director

Caroline Eder

Caroline has led business transformation programmes across a range of industries, including transport and logistics, professional services, retail, property, technology and manufacturing. She brings a combination of energy and rigour which ensures the transformation moves forward at pace, but in a structured way, with clear accountabilities and decision making. Caroline is particularly interested...


Charlotte Gatehouse Operating Model Consultant

Charlotte Gatehouse

Charlotte is an operating model consultant focused on the delivery of large-scale organisational transformation programmes. Her areas of expertise include target operating model and organisation design, as well as process improvement and project management. She also leads our work with Concentra, the business behind OrgVue. Before joining Change Associates, Charlotte led the Commercial and Sales f...


Ruth Kaye Business Development

Ruth Kaye

Ruth has worked in Sales, Business Development and Account Management throughout her career in leisure, vehicle leasing and rentals, consulting and events.  At Hertz she landed one of the organisation’s largest global contracts and helped to implement it, while at Penna she consistently grew her portfolio year on year.  During her two years at Wembley Stadium, she attracted numerous corporate ...


Sasha Randall Finance and Office Manager

Sasha Randall

Sasha's broad range of responsibilities include financial management and reporting, sales and CRM administration, supplier management, and operations. She also coordinates client projects in assessment and leadership development, building on her experience at Penna Plc. Sasha has a degree in HR and Marketing. 


Matt Taylor Head of Resourcing

Matt Taylor

Matt brings more than 30 years' experience working in consulting, formerly in contact centre and offshoring consulting and latterly in HR and change. He has a wealth of experience in client management and associate selection and engagement. At Change Associates, Matt works alongside our business consultancy team to resource consulting projects and build and engage our highly talented and cust...