Our team

Grahame Russell Managing Director and Founder

Grahame Russell

Grahame established Change Associates following spells at KPMG Consulting working with the employed model; then as MD of Penna's consulting business deploying a mixed model of employed consultants and associates. Grahame believes in the benefits of leveraging the talents of freelance consultants and then harnessing the value of a truly connected team.


David Cruise Director and Head of Business Transformation

David Cruise

David has led large scale transformation programmes both as a consultant in HayGroup and KPMG and as an employee of Marks & Spencer and Network Rail. He is an advocate of the need for large scale transformation programmes to have both excellent programme management discipline and a tenacious focus on people and their ability to make change happen. David leads our Business Transformation pract...


Satya Chumber Director - Public Sector Projects

Satya Chumber

Satya is an accomplished business professional with over 20 years' corporate and independent experience, backed by a highly successful award-winning career in new sales, business development, strategic planning, alliances and client management. She has an articulate and collaborative style with an ability to engage at all levels within any organisation and an ability to bring clarity and order...


Simon Mann Director - Public Sector

Simon Mann

Simon is a highly experienced consultant who knows the public sector well and is passionate about delivering results for his clients.He began his career in the procurement function of a multinational manufacturing organisation where he learned the importance of managing internal and external relationships to achieve best value. Recognising that change is constant, and finding delivering change rew...


Andrew Kirby-Pugh Resourcing Manager

Andrew Kirby-Pugh

Brings over 30 years' experience from a range of industry sectors, having worked in both corporate line and HR roles, as well as an independent. At Change Associates, Andrew works alongside our core business consultancy team to resource all client-driven activity and interventions, and has a continuing focus on building and engaging our highly talented and customer-centric associate community....


Sasha Randall Finance and Office Manager

Andrew Griffiths Director of Leadership Solutions

Andrew Griffiths

Andrew works with organisations to meet the challenges of Strategy Implementation, Change and Change Leadership, Leading in Times of Complexity and Uncertainty (the VUCA world), Risk and Safety Leadership, Building High Performing Teams, Effective Communication skills and Influence. Also as an Executive Coach, he is highly experienced in the use of a number of psychometrics and 360 tools. He is pa...


Ruth Kaye Business Development

Ruth Kaye

Ruth has worked in Sales, Business Development and Account Management throughout her career in leisure, vehicle leasing and rentals, consulting and events.  At Hertz she landed one of the organisation’s largest global contracts and helped to implement it, while at Penna she consistently grew her portfolio year on year.  During her two years at Wembley Stadium, she attracted numerous corporate ...