Our team

Grahame Russell Managing Director and Founder

Grahame Russell

Grahame established Change Associates following spells at KPMG Consulting working with the employed model; then as MD of Penna's consulting business deploying a mixed model of employed consultants and associates. Grahame believes in the benefits of leveraging the talents of freelance consultants and then harnessing the value of a truly connected team.


Sue Goodman Director

Sue Goodman

Sue is an experienced consultant, joining the board of Change Associates in 2012. Previously for Penna she delivered on behalf of Jaguar Land Rover, Open University and Communities & Local Government among others. Sue is a dynamic and commercially minded business leader who operates successfully, at both a strategic and operational level, across a diverse range of functions - call centres, sha...


David Cruise Director and Head of Business Transformation

David Cruise

David has led large scale transformation programmes both as a consultant in HayGroup and KPMG and as an employee of Marks & Spencer and Network Rail. He is an advocate of the need for large scale transformation programmes to have both excellent programme management discipline and a tenacious focus on people and their ability to make change happen. David leads our Business Transformation pract...


Satya Chumber Director - Public Sector Projects

Satya Chumber

Satya is an accomplished business professional with over 20 years' corporate and independent experience, backed by a highly successful award-winning career in new sales, business development, strategic planning, alliances and client management. She has an articulate and collaborative style with an ability to engage at all levels within any organisation and an ability to bring clarity and order...


Ruth Malone Director

Ruth Malone

Ruth is an experienced business transformation consultant who specialises in Programme Management, Project Management, Target Operating Model Design, Organisation Design, Change Management, Process Improvement and Business Architecture. 


Simon Mann Director - Public Sector

Simon Mann

Simon is a highly experienced consultant who knows the public sector well and is passionate about delivering results for his clients.He began his career in the procurement function of a multinational manufacturing organisation where he learned the importance of managing internal and external relationships to achieve best value. Recognising that change is constant, and finding delivering change rew...


Andrew Kirby-Pugh Resourcing Manager

Andrew Kirby-Pugh

With over 30 years' experience across a range of industry sectors, in both corporate roles and as an independent, works alongside our business consultancy team to resource all client-driven activity and interventions. Principle focus is the continued development and engagement of a highly talented and customer-centric associate community.