Leading for Results

“Great leaders may come and go, but great leadership endures over time.”

Leadership Brand, Dave Ulrich & Norma Smallwood

While most organisations recognise the importance of developing leaders, few invest in leadership.

‘Leadership’ is about a recognisable leadership brand in the business - an authentic management culture and ways of working supported by strong management processes that are aligned with the organisational purpose.

Leadership considers how all your leaders behave throughout the organisation and the processes that create and nurture the next generation of leaders.

Leading for Results is a new approach which develops a consistent, sustainable leadership brand that aligns behaviours with the expectations of investors and customers, and therefore business results. 

Golden Threat of Alignment


Leading for Results aligns managers and leaders with your business strategy

It’s a practical and immersive leadership learning experience that blends face-to-face techniques with digital technologies and media.

Leading for Results is based on a deep knowledge of leadership styles and the latest developments in the psychology of learning.

Far more than traditional leadership training programmes, Leading for Results gives your managers and leaders access to a wealth of expertise and resources targeted at accelerating their progress up the leadership curve. Uniquely designed for your organisation and leaders, and created with your strategic direction at its heart, Leading for Results means leaders get the support they need when they need it.

Together, we’ll define your requirement and design a solution specific to your needs

Change Associates’ three-step approach to preparing your leaders for change gives them the context, knowledge and skills they need to make change happen.

Organisational Context
We work with your top teams to understand your starting point and to clarify your strategic direction. We might also assess current engagement levels throughout the organisation to highlight any potential obstacles to change.

Refine and Design
We’ll create a Leading for ResultsTM development programme specifically for your needs, drawing from a range of proven resources and techniques and developing new approaches when necessary.

We’ll deliver the programme to your key managers to ensure you benefit from aligned leadership with the skills they need at all levels:

  • Leadership Essentials - Understanding the role of behaviour
  • Leadership Solutions - Aligned behaviours
  • Leadership Consulting - Organisational purpose


Why Change Associates?

  • Experts in leadership, performance and helping organisations make change happen more quickly, more successfully and more cost-effectively. 
  • Highly credible disrupter to the traditional consulting firms -  giving our clients ‘big firm quality’ at affordable costs. 
  • A carefully selected team of 240+ associates, giving client access to a flexible, experienced and cost-effective group of highly talented individuals, many with Big 4 experience.  
  • Extensive experience in delivering assessment, leadership and performance management programmes in FTSE100 and 250 companies. 
  • Tried and tested approach with flexibility and scalability built in.
  • An exclusive affiliate relationship with the originators of the Primary Colours® Model of Leadership and its associated resources. 
  • All work underpinned by high-quality primary research. 
  • Rigorous quality assurance, ensure the highest quality of delivery.


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Our Clients

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BBC World Service logo
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British Sugar
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CLS Trustet Market Solutions
dentsu AEGIS network
GE Capital Bank
Hutchinson Ports