Shakespeare Birthplace Trust

The client is a not for profit Trust which manages a number of premises linked to Shakespeare i.e. Shakespeare's Birthplace, Ann Hathaway's Cottage, Mary Arden's Farm  plus the archives of Shakespeare's works, materials from the RSC and is  primary global source of education and
opinion on Shakespeare's works and times. Clients include UK and international tourists and tour operators, schools and worldwide Universities.

The Trust had been complacent and uncommercial and was loss making.  A new CEO had been appointed and targeted with turning around performance. There was no appraisal or PM approach in place.

A new PM policy and approach was designed with the active support of the new CEO and a staff working party. Budget was minimal so the approach had to be extremely creative.

The approach needed to engage a wide range of roles and capabilities from gardeners and tour guides to archivists and academic professors and yet be consistent and commercial.

Deliverables included:

/ PM policy and PM plans
/ Policy for under performance and Performance
/ Improvement Plans(PIPs) and approach
/ Behavioural framework
/ Guides for managers and employees
/ Staff communications including face to face briefings
/ A 2-day training course for managers
/ Cascade approach of strategic objectives to enable a clear line of sight to employee objectives/plans

Within 12 months the business had turned from loss making to profit. 

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Last updated: 31 Jan 2018